I am a 15-year advertising and marketing veteran with experience that spans a variety of national and regional accounts. I have a great deal of design experience in many industries, including consumer goods, automotive, medical services, law, food and beverages, tourism and real estate. Plus, I have a string of recent successes in management and supervision.

In 1998, I launched one of the first Internet development companies in Washington, DC – Direct Affect. During my tenure as creative director, I contributed to the development of over 30 web sites for clients primarily involved with real estate and tourism. This work has been recognized nationally by awards shows and the industries themselves.

In 2001, I joined the creative team at Williams Whittle Associates – one of Washington's oldest and most distinguished ad agencies. There, I worked directly with the creative director and shared the responsibility of day-to-day operations in the creative department. This opportunity allowed me to flex my muscle in the areas of consumer print, POP and B2B. Our national clients included Precision Tune Auto Care, Trusted Choice Insurance and The Today Sponge contraceptive. Memorable campaigns included work for Jamestown, Virginia's 400th birthday and launching a dozen or so web sites.

In 2003, I looked to strengthen my skills in the larger Philadelphia and New Jersey markets. After freelancing for several area agencies, I joined Apple Vacations/USA 3000 Airlines as a Senior Creative Director. There, I inspired and created new print ads, direct mail, outdoor and websites for a variety of clients.

Still, I missed the branding and marketing aspects of working at a big agency. So, I teamed up with CramerSweeney Advertising in Philadelphia. As the Creative Director with a small team of designers and copywriters, I managed all branding and marketing positioning for a variety of clients in healthcare, law, retail, real estate, B2B and even the nonprofit sector. Further, I am responsible for hiring freelance talent, such as illustrators, copywriters, photographers and production companies.

I also helped launch two sister companies of CramerSweeney’s – an interactive firm and an instructional design company.  Both are now very successful in the e-learning industry.  For CramerSweeney Instructional design, I branded, designed and created forums and list servers that are setting the pace of the e-learning industry. Also, the interactive arm of CramerSweeney has successfully completed 15 websites and multimedia presentations in the past year.

Email:chuck@webmix.com
Phone: 267.402.8600